Search Content
find
CATALOG
Skip Navigation Links.
Expand Data InfrastructureData Infrastructure
Expand Data ToolsData Tools
Expand Desktops, Laptops and OSDesktops, Laptops and OS
Expand Enterprise ApplicationsEnterprise Applications
Expand IT InfrastructureIT Infrastructure
Expand IT ManagementIT Management
Expand Networking and CommunicationsNetworking and Communications
Expand SecuritySecurity
Expand Servers and Server OSServers and Server OS
Expand Software and Web DevelopmentSoftware and Web Development
Expand StorageStorage
CONNECTIONSmore
Connect with other members or invite your contacts to the community.
GROUPSmore
Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.
MY RESOURCESmore
Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
Resources you may like
  • Share within ITmb

The fundamental must haves in any modern web strategy can be segmented as follows:
  1. Getting (the right) prospects to your point-of-sale, your website, through a variety of marketing channels like Social Media Marketing, Search Engine Optimization and Marketing, offline marketing efforts, etc.
  2. Converting prospects to leads directly on your website, for instance through proactive website visitor engagement
  3. Ensuring the continued customer relationship through the implementation of a customer relationship management system and associated strategy built around your existing business processes, along with offering your customers and prospects plenty of unique incentives for them to return to your website regularly and giving them many opportunities to engage with and see your brand on the web
Each of the above are explored in detail as Lars Hilse walks you through the steps towards modernizing your web strategy.

Written by: Lars Hilse - Web Strategy and E-Business Development Consultants

Keywords
Lars Hilse, Lars Hilse:eBook, Web Strategy 3.0: e-Business Leadership through Customer Centric Internet Platforms - Free 24 Page eBook, customer relationship, social media, web, Marketing, offline marketing, customer relationship management, search engine
Offered by
Lars Hilse
URL
Files
The resource is available from the link above.
Ask a question
search Paper Image Add papers image
Bookmark to
My ITmodelbook add
Group ITmodelbooks
 
'Paychex Tax Services: Sign up Today!'
'300X300'
 

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite