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The Six Gotchas: Common Misconceptions in Mobile App Development

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Companies recognize opportunities to reach new customers and improve the customer experience with mobile applications. The company who succeeds in having their service literally “in the pocket” of their customer gains a distinct advantage in building customer loyalty. But developing mobile applications requires an investment of time and resources that few businesses can afford. Kony Solutions provides a unique approach to application development, distribution and maintenance that reduces costs and time-to-market, while “future proofing” the application against the inevitable updates and refinements to mobile devices and operating systems.

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Kony, Kony:White Paper, The Six Gotchas: Common Misconceptions in Mobile App Development, mobile application, customer, Mobile Devices, Marketing

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Mark Choudhari about 11 years ago

This is a great paper!

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The Six Gotchas: Common Misconceptions in Mobile App Development

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