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In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on? Top customer service recession-busting strategies that cut costs and generate more revenue include: proactive chat, agent-customer co-browsing, online customer communities, unified communications, and multichannel knowledge management.

Written by: Forrester Research, Inc.; Hosted by: ATG.

Keywords
The Economic Necessity of Customer Service, Art Technology Group Free White paper, Art Technology Group, Inc., Recession, cost cutting, proactive chat, agent-customer co-browsing, online customer communities, unified communications, and multichannel know
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The Economic Necessity of Customer Service
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