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Questions to Ask Your Prospective Paid Search Advertising Agency

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If your company is planning on hiring an agency for its paid search (PPC) management, this white paper is a must-read. Learn the signs to look for and the key questions to ask when shopping around for an agency to operate your paid search advertising campaign. Here are just a few of the questions this white paper addresses:
Do you prefer to start with paid search or natural search?
Do you prefer to use Broad Match or Narrow Match?
How do you test and measure results?
How many W-2 employees do you have?
Do you have an office outside your home?

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Questions to Ask Your Prospective Paid Search Advertising Agency, Apogee Search, Apogee Search Complimentary White Paper, paid search (PPC) management, paid search advertising campaign

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