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Putting Content to Work in Account-Based Marketing

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According to the 2012 Demand Gen Report B2B Buyer Survey, nearly all B2B buyers (94%) view multiple pieces of content from the vendor they ultimately select.

Demandbase recently hosted a technology summit in San Francisco, where Adobe, NetApp and CrownPeak discussed B2B content marketing opportunities and challenges, and shared how their companies’ content strategies are increasingly driven by analytics.

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Demandbase, Inc., Demandbase, Inc.:White Paper, Putting Content to Work in Account-Based Marketing, b2b, analytics, SAN, Marketing, Accounting

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