Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.

+ create group

MY RESOURCESmore

Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.

+ add resource

Online Users=0

Resources you may like

Cross-Sell at a Crossroads: Part I

Share within ITmb

Share This Resource

Share with: Connections

or

Share with: Groups

Financial institutions have adopted the method of cross-selling a wide range of products to customers as a mantra for growth. With hundreds of cross-sell solutions in production for a wide variety of customers, Equifax has gained a unique perspective over the past decade to help financial institutions implement successful cross-sell programs and best practices. Part I in this series will take a look at:
Why relatively few institutions have been able to make the transition from ad-hoc selling to successful, long-term cross-sell programs
The barriers that must be overcome to cross the chasm between what institutions want to sell and what their customers want to buy
Why institutions must become effective relationship managers before they can be effective cross-sellers
An iterative, walk-before-you-run approach to implementing a long-term cross-sell program

Keywords

Equifax, free Equifax white papers, whitepapers, cross-selling, financial institutions,

Offered by

Equifax

URL

Files

The resource is available from the link above.

Bookmark to

My ITmodelbook add

Group ITmodelbooks

Cross-Sell at a Crossroads: Part I

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite